Mercato is an inspired eats lunch menu created by Starbucks. Made fresh daily every morning (never frozen), and donated nightly to the community through Starbucks FoodShare. Since 2013, Starbucks has grown its food business by 1.5 times and with the launch of Mercato, Starbucks is hoping to double that number. Mercato made it's debut in newly designed, food forward stores in over 100 location in downtown Chicago.

We worked for over a year collaborating with the store design team to create a beautiful customer journey, including a brand new digital menu system, packaging, branding, and photography style. These elements worked together to create a fresh new take on what food means to Starbucks and their customers.

The goal with this new food line was to showcase the "made fresh daily" aspect and a quality lunch, so we wanted the food styling to feel light, crisp, delicious and filling. I worked with Armstrong Pitts studios on set to create lots of close up, mouth-watering shots. I also worked with the packaging team to design labels for sandwiches, salads and yogurts.

During my last few months at Starbucks, I was put on a special team to explore what our new store (house) style could look like. My concept was to bring some of the origins and values of Starbucks back more prominently, through a focus on ingredients in textural form, nostalgic badging and modern, type forward layouts. I created mood boards, designed new menu styles and ideas for an app refresh.

I also had the opportunity to design speciality coffee cards for the Starbucks Reserve coffee by the pound packaging. Starbucks utilizes their designers to create custom illustrations for each region they're promoting. I was asked to design for Jamaica Blue Mountain and Papua New Guinea. I made the type custom, used copper foil to elevate and went through iterations of the illustrations and colors to represent the region and it's coffee pickers.