Nicole Belcher
I'm a multi-hyphenate designer creating work over the past decade that sits at the intersection between product and brand.
With a background in visual design and systems, I care deeply about crafted products that feel considered, cohesive and scalable.
Coinbase
Leading design efforts across several product groups as a member of the design systems team, contributing to a customizable white-label and open sourced design system, creating innovative tooling and visual frameworks.
85% CSAT score
Hundreds of components
Custom product themes
Shopify
Led the Fulfillment Network & Logistics organization's 0-1 brand visual systems, product components, top of funnel marketing UX and growth initiatives.
3x as many app installs
110% increase lead generation
Billion dollar bet
Califia Farms
Califia is the #1 plant milk and refrigerated RTD coffee brand on the market and I led all areas of the rebrand, from packaging, DTC UX, and primitives.
225M in funding
#1 account on Amazon
+20% MoM site visits since launch
The Dyrt
At The Dyrt, a Portland startup making campsite discovery easy, I built and led the first internal design team. I shaped the brand from the ground up establishing a 0-1 identity that scaled in product.
Brand Identity
Design Systems
Product Creative
The Archives
A collection of past work, documenting the passing of time.
